New Era Energy Resources is not the most exciting name in the world, but for a staid old energy company used to running under FPL and similar initials, it is a strong and interesting departure. From the outset, they are the biggest wind energy producer in the country, as well as a leading solar energy producer.

Our guess is that not only are they setting their sights on the next era (whenever that may be), but also a broader market than that served by FPL (aka Florida Power and Light). Perhaps they are trying to tell us the new era is here already. If that is the case, let us all commend them.

We wonder how many other companies wanted to be the next or new era in energy. We note already that Viasyn use the tagline Next Generation Energy Services and we have heard others bandy these name roots around.

New, next, green, wind, renewable, clean….   watch for these names to suffer extreme overuse in the next few years. Maybe we will need to give an award to the most creative use of one or more of them as part of a name.