Also, they’ve made it clear through their Android platform that they want phones to have unrestricted access to search engines (like their core business). Promoting a phone/OS that brings that about may be a pretty good move. Not only will that one phone have open access to the net, but it will push other phones towards it.

Oh well. Maybe I’m just feeling patriotic for Google given the news about google.ce that came out today.

Thanks for the mention! Our take on Honeypot Marketing is similar to what you describe and there is in fact an anecdote on the history of the name.

Almost 10 years ago now I was Director of Development and Technical Sales at a startup. Basically what I did was merge the worlds of marketing and technology (being fluent in both fields).

One of the initiatives I put forward was to involve developers in the business meetings so they were directly exposed to the business goals of our software.

After one meeting in particular the lead database developer and I were chatting and he made a great point:

“Why are marketers always using tactics to attack potential customers? Guerrilla Marketing, Covert Marketing - it’s like a war. I know I’m being marketed to all the time so it should be like a Honeypot. Bears love it, bees love it, people love it. If we have something great we can put it out there, promote it and then the marketing is more like Honeypot Marketing that people will want to market to each other.”

I was pretty surprised to get this insight from a relatively quiet and soft spoken developer. It suffices to say that I immediately went and registered the domain and incorporated the company.

I could go on about our mission and beliefs over here at Honeypot Marketing but I think you get the idea.

Oh, about the bee. It’s a take off on Invader Zim - the bee is intended to represent the bewildering world of marketing. It’s a bit tongue in cheek Kind of like us.