05.02.08
Posted in Branding, Education, Language Fun at 2:43 pm by Athol
Reading blogs and sharing notes about names is fun for many, but it is also nice to get together and share stories and ideas over breakfast sometimes. I spoke up once too often at some of the Business Marketing Association’s round table breakfasts, so now I am personally the speaker next week (May 7th) 
in Palo Alto. Let’s have some fun. Business doesn’t have to be boring. When the emotions flow the creativity does too.
Here is the link to sign up. No payment till you show up.. but mostly you just have to pay for what you eat. Bring a story or question to share. Maybe your name idea will win an award.
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11.06.07
Posted in Education at 9:37 am by Athol
Just about when I was getting fired up about Firedog and similar names (see a few blogs below), 
Tom Pencek of Service For Profit was also getting excited about why people pay so little attention to properly naming and branding their service offerings. Since services can be so profitable, why don’t they get the same attention as products?
So now we are doing a joint one hour webinar to discuss the subject on Wed, Nov 14th at 10am PST. It is free to all. Listen in via an 800# and follow along via your internet browser. Registrants will also get a free download copy of my Creative Naming Supplement - to help you make up names when your own creative juices run dry. (Normally this is part of my Brighter Names: Naming for the Average Propeller Head book).
To register, visit https://www.gotomeeting.com/register/978507271
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