When is Gold no longer an appropriate part of the name?
The term Gold is often used as a descriptor of value in products and services, like the Gold Card, or Gold Program. This is similar also to the usages of diamond and platinum at times. But when you name your company Safari Gold because you really sell safari jewelry made in gold, and the gold price goes so high that you mostly sell silver products, do you change your name to Safari Silver or do you stay with the old name?
Help me out here folks. As an investor in Safari Gold I am too close to the subject to know what is right or wrong.
Secondly, my giraffe friend here is always part of the image and branding of the company. What is the right name to give to such an icon that regularly appears? I am not crazy about giraffes, but so many people are fascinated by them (especially ladies) he gets to stay regardless.
1 Comment to When is Gold no longer an appropriate part of the name?
Silver is just the worlds’s Recession new Gold. Just like Gordon Brown and Tony Blair promoted their party as the New Labour.
Gold will not stay forever high and by dropping the GOLD you may be tagged as a Game Reserve.
In a word “If it isn’t broken, why fix it?”
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September 28, 2010