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Sky throwing their weight around at Skype

Sky TV in England have now sued Skype, claiming the name and trademark is confusingly similar and they have the consumer market research to prove it.  Wow. Years after the two brands have co-existed. Years after Skype has successfully filed for many trademarks. Sky obviously needed time to find the right morons to survey. And, coincidentally, waited until Skype filed for an IPO. Talk about being greedy. Why couldn’t Sky have sued them when eBay was the owner? Not big enough target?

Sky have always been aggressive about protecting their name, and with due respect, they have to be to protect such a common word. But this seems to me to be a classic case of trademark bullying that is not built on reality, but on opportunity. However, it should be taken as a lesson for all. When you are small and inconsequential they don’t come after you. But when you are fat and ripe and ready for fishing, the legal sharks arrive.

These are both great names, and I wish I knew how to create a big consumer forum to affect the trademark registration gods to come to their senses.

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Monday, August 16th, 2010 Branding, Education, International, Name Winners, Trademarks

1 Comment to Sky throwing their weight around at Skype

CNA Salary
August 21, 2010

Pretty nice post. I just stumbled upon your blog and wanted to say that I have really enjoyed browsing your blog posts. In any case I’ll be subscribing to your feed and I hope you write again soon!

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