As predicted, Aulani shows the Hawaiian names are coming.
A reporter once scoffed at me when I said we would see more Hawaiian names abound because of the shortage of English words that can be owned and trademarked. She thought Akamai was a big exception. Of course, they have since grown to be a major internet infrastructure player.
Now Disney is launching its Aulani Resort in Hawaii. Being in Hawaii, it is much more natural to use such a name… but it is a rare word that has them explaining its meaning and pronunciation. And, of course, with their money and marketing mojo they can brand anything, you might argue. Still, it takes courage to really bring a new word to life. The baby naming books say it is female for a god’s messenger. After the Disney spin is added, it supposedly means “the place that speaks for the great ones”. And no, it does not rhyme with aura. Like in Wow or Maui, it is a loud Au.
Sign up now for your timeshare at Aulani.com. It will be ready for you and Mickey to don your flowery shirts next year.
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