A Daily® dose of real estate reality
About 2 years ago I blogged about a real estate firm called 50 Cabins after I went up into the Sierras off highway 50. Recently I made another inquiry about Sierra properties, and darned if the first person I hear from isn’t an old colleague who now runs Daily and Company Real Estate in Mariposa, California.
In this day and age of big real estate brands and chains, it is refreshing to drive into town and see the original little red and white building they share with an old fashioned small town barbers shop. Mr Daily has long ago moved on, but I commend my friend for keeping the name and history intact – especially in such a quaint, historic town that once played such a major role in the California gold rush, but today is better known as The Gateway to Yosemite.
Plus from a linguistics point of view, Daily is such an interesting word when used in a different context to normal. I believe that it fascinates and attracts attention as it stands out from the crowd while being imbued with positive feelings. And yes, it is a properly registered trademark too.
See more about them and their real estate services for the greater Yosemite area at www.mariposaproperty.com.
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