All hotels under one name… to create a brand
Today’s name award goes to Ian Schrager, as recently profiled in a Business Week Hard Choices column. Ian, one of the largest owners of a collection of unique boutique hotels around the country, is quoted as saying:
“The properties have value, but a brand itself has a value too. In retrospect, it was ridiculous. I should have developed all of my hotels under one name. I’m in the hotel business, not the cool business”
Yes, branding is sometimes a big money game. And now Ian is joining forces with Marriott rather than starting a new brand from scratch.
1 Comment to All hotels under one name… to create a brand
After read this post I think that you are saying right that today many hotels keep name as similar because of popularity but according to me it is depending on service and facility of hotel….
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June 30, 2010