Water in a box! And just call it H20. Brilliant.
Never mind all the great sessions and private discussions, I took personal delight at the recent Sustainable Brands conference in discovering the free samples of H2O – water in a cardboard container.
How come I never thought of that? We have all made enough comments about wine in a box, so why not water in a box? It is a much improved packaging source to keep all those millions of plastic bottles out of landfills and the ocean.
As to whom has the registered trademark on H2O (without modifier), I am not sure, but it seems like it is now adjudged generic. In other words, anyone can use it and no one can own it.
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