Green names for great brands? Or green grammar?
At the Sustainable Brands conference this week in Monterey, I will be co-presenting on naming and grammar to describe sustainable brands. I know not everyone gets a choice, but I keep coming back to how the name and the product make for a more complete brand promise and experience.
So a uniquely new styled car like the Nissan Leaf, and before that the Prius and Tesla, make for so much more of a powerful market brand statement than something like Civic Hybrid or Lexus Hybrid – which don’t look different and don’t have unique names for a unique share of mind.
Despite the braking woes at Toyota, Prius has over 60% of the hybrid market, and Leaf is already sold out for this year.. before they even ship the first US model! Believe me, the writers over at Huffington Post are very misguided when they voted these names as being in the top 10 worst green names. Has anyone at Huffington ever been out of the city? They need some fresh air.
No comments yet.
Leave a comment
Blogroll
Categories
Tag Cloud
Follow me on Twitter:
Follow @namiac on Twitter
Sponsor
|
Technology,
Telecom, Financial, Healthcare, Retail, Consumer, Real Estate, Industrial,
Scientific, etc. Company, Product or Service names. Name availability checks and taglines/slogans too. |
By the same author:
|
If
you are not a dummy but never studied marketing in college, and want to learn what branding really is, then purchase or download
your own copy of Brighter Branding. This practical workbook is especially for the smaller company. |
Social Causes
 |
|
Safari & Wildlife Jewelry. Africa outlines. Silver knot bracelets, earrings, pendants. Handmade in Africa. www.safarigold.com |
Writing Resources
Affordable, professional copywriting and editing. +1-604-566-1064 |
European-based marketing communications. |
