Archive for May, 2010
How many ways can you create eco and green names?
At the upcoming Sustainable Brands conference (June in Monterey, Calif) I will be debating using good grammar and the right words to reposition a brand as green and ecological vs giving the product line (or even company) a whole new name. Since I am pro all new name, I am especially conscious nowadays of such new eco names. So darned if I didn’t practically trip over the display case of Ecolution cookware right in the middle of the aisle.
My debating colleague might argue that with this color scheme and graphics, any name can be made to look green and eco friendly, without having to introduce an awkward new word. True, but on the phone? And by Word of Mouth? Yes, it is slightly unusual, but the public can easily get used to anything. In fact, there are a number of unrelated consumer lines, including shoes, that also have a trademark on Ecolution.
What do you think? Send me some great new green names I can use as examples.
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