Remember when fossils were old and yucky?
For a brief moment as I unwrapped my gift, I thought I really don’t care for fossils. Why on earth would anyone buy me one… I prefer they be left in their natural habitat.
Oh boy, aren’t I out of date and forgetful. Fossil does not mean fossil when it is the watch and gift brand. It means high class, even avant garde, with a touch of travel whimsy and humor. Yes, this word has taken on a whole new meaning as a brand.
That in itself is not unusual. But a brand that is the complete opposite of the original meaning of the English word? That takes skill and class. What a great example of the power of branding when your brand values are clearly known…. and your name is but a unique handle for that brand promise.
2 Comments to Remember when fossils were old and yucky?
I want a Fossil, too!
Thank you for this valuable post. It changed my way
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May 9, 2010