Archive for April, 2010
Remember when fossils were old and yucky?
For a brief moment as I unwrapped my gift, I thought I really don’t care for fossils. Why on earth would anyone buy me one… I prefer they be left in their natural habitat.
Oh boy, aren’t I out of date and forgetful. Fossil does not mean fossil when it is the watch and gift brand. It means high class, even avant garde, with a touch of travel whimsy and humor. Yes, this word has taken on a whole new meaning as a brand.
That in itself is not unusual. But a brand that is the complete opposite of the original meaning of the English word? That takes skill and class. What a great example of the power of branding when your brand values are clearly known…. and your name is but a unique handle for that brand promise.
Damn, aren’t names fun!
One final product name caught our eye as we left Barcelona airport. Yes, Damm Lemon is a beer and lemonade drink. When they take all the alcohol out it is called Free Damm.
Damn, it sure brought a smile to our face early in the morning, especially as we were only looking for orange juice or coffee.
I am going simply hyper in .cat country
Traveling in the Catalonian region of Spain (around Barcelona for a long way) can drive a namer nuts. The language isn’t Spanish or French, but this crazy mixture called Catalan. And they are very passionate about it. After all, what other province in the world could get its own country language specific domain code? It is .cat and a lot of fun to see it in professional usage here… and no, cat lovers need not apply… you need a registered business in the region, and about Euro240 per year.
And there is not even any relief when we visit the large English like supermarket. Yes, it really is called Hiper Simply.
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