How refreshing is that little “e”?
After recently writing and blogging about new name trends where vowels are squeezed out to make IM/SMS like names, it suddenly dawned on me that sometimes we go the other way. Here is a great example. Adding that little “e” to the end of the name doesn’t even change the pronunciation. But what a difference!
Suddenly the name is not generic and boring. Suddenly the name is unique and trademark protectable. And at the same time, a touch of class is added to a simple word that everyone knows – without going French with an accent.
1 Comment to How refreshing is that little “e”?
So freshe! 
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Scientific, etc. Company, Product or Service names. Name availability checks and taglines/slogans too. |
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April 25, 2010