Bloom Energy for your body or your building!
Just when I thought what a good name Bloom Energy was for the fuel cell company officially (and finally) launching tomorrow (Wed 23rd) – after getting a mega scoop preview on 60 minutes – I 
discovered other trademarks on the name Bloom Energy.
Now what would you do if you were the marketing team down at Del Monte Corp. with this great new energy drink blend that you have been so carefully cultivating and here comes the home and office energy story of the year with your same name?
Do you ignore them, knowing fuel cell energy companies are only in the spotlight briefly? Or do you play along and start talking about fuel cells for your body?
Exact match trademarks can be registered, of course, since trademarks are filed according to definite International Classes and these are in very different classes. As the supply of names continues to tighten, we will see lots more of this happening. I even recall last year seeing three different TV ads in the same week for 3 different products, all called Fusion. And none of them was one of the very popular fusion restaurants.
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