Name Awards

Company and Product Naming, Business Brands and Trademarks: Good Domain Names, Education, Fun, Recognition

Invictus breaks through noise of film names

invictuspicI had the pleasure of spending Xmas dinner with a Hollywood insider who was pointing out to me how bland and descriptive the titles of movies had become. Even Avatar borrowed a popular online gaming term.

And then there is the exception: Invictus.  Fancy naming a movie after an old poem. But also how clever and inspiring. Because while this movie is about Mandela and his first days in office in South Africa, it is also about many other things as people wrestle with massive sociological change. So much more than a specific story. I especially liked all the little vignettes that Clint Eastwood added to the movie so you never get bored (I only just managed to stay awake in Avatar as it is so predictable).

Like many books, the title is taken from one small key episode in the whole work. Now don’t you forget the great last paragrah of William Ernest Henley’s epic poem:

It matters not how strait the gate,
How charged with punishments the scroll.
I am the master of my fate:
I am the captain of my soul.

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