When the obvious is simple and bounces right along.
Now that we all know the Apple lawyers were laying a false trail (or there is more to come), isn’t it refreshing that the marketing geniuses there kept the new naming architecture clean and simple too. So now we can look forward to iPad, iBooks, etc.
But we expect that of Apple. Historically Polaroid has been a different story though, often falling over all their own wasted ink papers. Not now. The new consumer camera contains their instant print magic as well as being a digital camera. And it has the hip, sweet, simple and obvious name PoGo.
Congratulations. But the fun is only just starting. They have announced a co-branding deal with Lady Gaga of all people. Talk about moving from stuffy to hip and relevant! Will that be the Lady PoGo or the GagoPo or PaGoGa or PoLady… ?
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