Name Awards

Fancy having to market an airline with a backwards name like Etihad!

As if marketing and promoting a new airline isn’t hard enough, imagine having to do it when you are stuck with a name like Etihad! Yes, they might have recently been awarded some best airline of the year prizes, but obviously they weren’t measuring the name qualities. And across the runway from you stands Emirates making life even harder - another name that was foreign to us, but at least we had heard of it or could pronounce it.

I feel better riding with this airline now that I see their all very experienced British and Australian management team, but I guess the owners are never going to let them have a nicey friendly name. I wonder if they realize their name looks like someone cleverly spelled their name backwards to make a unique email or forum name - at least to western ears and eyes? I choke on enjoying my English premier league soccer everytime this awkward name shows up on the ad boards.

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