Name Awards

Fancy having to market an airline with a backwards name like Etihad!

As if marketing and promoting a new airline isn’t hard enough, imagine having to do it when you are stuck with a name like Etihad! Yes, they might have recently been awarded some best airline of the year prizes, but obviously they weren’t measuring the name qualities. And across the runway from you stands Emirates making life even harder – another name that was foreign to us, but at least we had heard of it or could pronounce it.

I feel better riding with this airline now that I see their all very experienced British and Australian management team, but I guess the owners are never going to let them have a nicey friendly name. I wonder if they realize their name looks like someone cleverly spelled their name backwards to make a unique email or forum name – at least to western ears and eyes? I choke on enjoying my English premier league soccer everytime this awkward name shows up on the ad boards.

Mogi is confused… maybe Nogo is better.

Far be it for me to critize strange and unusual names like Mogi … but then again it takes a lot of branding dollars to promote such a Star Wars sounding name as being a trustworthy car maintenance service plan provider.

So why shoot yourself in the foot with a logo that makes your name appear to be Amogi?

Are they trying to add a little love?

Get it?  No, well go over to GetMogi.com just to add to the confusion.

From San Francisco and Pegasus come…..

Truncate the name San Francisco and you have Cisco… the big networking company founded in the San Francisco Bay Area. That is why their logo is half a golden gate bridge (cut lengthwise)!

Now I find out that the big and upcoming Chinese high tech company was going to be called Pegasus (good luck on getting that trademark worldwide), but truncated it rather to be Asus so they could be front of the alphabet. That is a very bad reason to pick a name nowadays. If you are relying on people finding you at the front of the yellow pages directory, then you have much bigger marketing problems. Google searches sure don’t care if your name starts with an A or a Z. In fact, even in alphabetical searches, 3Com, for example, will be ahead of this ass like name.

Around here, every time anyone says Asus, all the latino men named Jesus jump up, as that is what it also sounds like unless people emphasize the H sound of Jesus.. which they don’t do!