Are you antsy for some ittie bittie thing from Etsy?
In the latest Reader’s digest, the Founder of Etsy.com explains how he actually wanted a nonsense word since he planned on creating the brand from scratch. Even so, it is not all of us who watch Italian operas and listen for common phrases. Apparently in Italian etsi means Oh, yes. In Latin, it means although, even if (the article says and if).
From that he derived Etsy, probably because the domain Etsi.com was already tied up by an European Telecom standards body. So it really is not nonsense at all.
Sound a bit cutesy to you? Of course it does… but that is very appropriate for all the hand made arts and crafts vendors that use Etsy as their main online shop site. I might start my Xmas shopping here.. and help the little guys in this economy.
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