A fierce battle erupts over the Fierce trademark
In reading about the Abercrombie and Fitch fight with Beyoncé over the Fierce name, it is amazing to discover how now A&F is described as a teen clothing retailer. Wow. Their transformation is now complete.. from old conservative adult hunting gear… to pushing the limits on sexuality advertising for teenagers.
As for how this lawsuit will turn out, I don’t know. But some money could be changing hands unless they want to be tied up in court for a while… or Beyoncé gets another alter ego brand name. She already has Deréon as her fashion line after all.. why not a Deréon perfume??
Abercrombie have definitely had a registered trademark on Fierce for perfumes and cosmetics since 2003, while all Beyoncé’s filings for Sasha Fierce trademarks are still in a pre-approval stage.
So you make the call? What are you saying the rulings coming down from USPTO are likely to be on approving of this trademark – despite the protests we are sure Abercrombie have filed with them?
1 Comment to A fierce battle erupts over the Fierce trademark
Of course I hope Beyonce wins. She is so fierce afterall! Who else can tumble down the stairs at a packed concert (infront of millions thanks to youtube!) get right up and keep singing and dancing? I don’t think she even stopped singing when she fell! LOL! She was even bleeding! That girl is Fierce with a capital F! As for A & F, just how old are they? And as for the word fierce itself, Tyra Banks would be fighting for rights too if you could own a word or phrase! (I think Paris Hilton proved we can’t or we’d be charged every time we said, “That’s hot!”). Tyra’s been saying fierce to describe herself and as a word to compliment fab peeps since way back!
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October 18, 2009