Name Awards

Company and Product Naming, Business Brands and Trademarks: Good Domain Names, Education, Fun, Recognition

A fierce battle erupts over the Fierce trademark

affierceIn reading about the Abercrombie and Fitch fight with Beyoncé over the Fierce name, it is amazing to discover how now A&F is described as a teen clothing retailer. Wow. Their transformation is now complete.. from old conservative adult hunting gear… to pushing the limits on sexuality advertising for teenagers.

As for how this lawsuit will turn out, I don’t know. But some money could be changing hands unless they want to be tied up in court for a while… or Beyoncé gets another alter ego brand name. She already has Deréon as her fashion line after all.. why not a Deréon perfume??

beyoncesashafierceAbercrombie have definitely had a registered trademark on Fierce for perfumes and cosmetics since 2003, while all Beyoncé’s filings for Sasha Fierce trademarks are still in a pre-approval stage.

So you make the call? What are you saying the rulings coming down from USPTO are likely to be on approving of this trademark – despite the protests we are sure Abercrombie have filed with them?

Share and Enjoy:
  • Technorati
  • StumbleUpon
  • Digg
  • del.icio.us
Thursday, October 15th, 2009 Uncategorized

1 Comment to A fierce battle erupts over the Fierce trademark

Kyra
October 18, 2009

Of course I hope Beyonce wins. She is so fierce afterall! Who else can tumble down the stairs at a packed concert (infront of millions thanks to youtube!) get right up and keep singing and dancing? I don’t think she even stopped singing when she fell! LOL! She was even bleeding! That girl is Fierce with a capital F! As for A & F, just how old are they? And as for the word fierce itself, Tyra Banks would be fighting for rights too if you could own a word or phrase! (I think Paris Hilton proved we can’t or we’d be charged every time we said, “That’s hot!”). Tyra’s been saying fierce to describe herself and as a word to compliment fab peeps since way back!

Leave a comment

 

Sponsor


Need a smart, strong name?
That you can register and trademark worldwide?


company product names
www.BrighterNaming.com
The Power of ®

Technology, Telecom, Financial, Healthcare, Retail, Consumer, Real Estate, Industrial, Scientific, etc.

Company, Product or Service names. Name availability checks and taglines/slogans too.

By the same author:

If you are not a dummy, and want to learn what branding really is, then download your own copy of Brighter Branding. This primer is geared for all who studied other subjects in college
See www.brighterbranding.com

book on branding www.fodenpress.com