Code names for code on the eve of code camp
On the eve (almost) of Silicon Valley CodeCamp, I cannot help reminiscing about old computer compilers and coders. Remember the old traditional abbreviations like Fortran (Formula Translation), Cobol (Common Boring Language – Officially Common Business Language), RPG (Report Program Generator) and the trustworthy Basic?
Well I was an old time coder, which I perhaps why I am one of the few marketing types invited to hang out at this ultimate free programming geekfest. I loved it when Kim Polese, while a great product manager at Sun, changed the name from Green (formerly Oak) to Java. Programmers have been brewing up a storm ever since. What a marketing coup – via a simple name change.
Of course, nowadays, Java has to compete with other exciting tools like Python, Scala and Ruby on Rails. Their names alone are enough to make me want to investigate their capabilities – at least if I was still a hacker. Instead, I am relegated to presenting on how to convert code into products, and products into brands.
No comments yet.
Leave a comment
Categories
Sponsor
|
Technology,
Telecom, Financial, Healthcare, Retail, Consumer, Real Estate, Industrial,
Scientific, etc. Company, Product or Service names. Name availability checks and taglines/slogans too. |
Archives
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
By the same author:
|
If
you are not a dummy, and want to learn what branding really is, then download
your own copy of Brighter Branding. This primer is geared for all who
studied other subjects in college |
