Code names for code on the eve of code camp
On the eve (almost) of Silicon Valley CodeCamp, I cannot help reminiscing about old computer compilers and coders. Remember the old traditional abbreviations like Fortran (Formula Translation), Cobol (Common Boring Language – Officially Common Business Language), RPG (Report Program Generator) and the trustworthy Basic?
Well I was an old time coder, which I perhaps why I am one of the few marketing types invited to hang out at this ultimate free programming geekfest. I loved it when Kim Polese, while a great product manager at Sun, changed the name from Green (formerly Oak) to Java. Programmers have been brewing up a storm ever since. What a marketing coup – via a simple name change.
Of course, nowadays, Java has to compete with other exciting tools like Python, Scala and Ruby on Rails. Their names alone are enough to make me want to investigate their capabilities – at least if I was still a hacker. Instead, I am relegated to presenting on how to convert code into products, and products into brands.
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