Carbonite will copy your PC all night
Carbonite’s great and topical TV ads caught my ear before my eye… a sure sign of a great TV commercial if it works with the visual switched off.. (or visual only, no sound). The name just has a great strong sound to it, even though analysis might show it is close to reminding one of dynamite or kryptonite.
Anyway, a great new service for many, many PC owners who aren’t smart enough to run their own regular backups (which means most of us). But how unique is the name? A check of USPTO trademark database shows there are many other Carbonite registered trademarks. Of course, they are for other categories of products, like industrial, metallic coatings, building materials, medical, etc.
Interestingly enough… and a big caution to trademark checkers everywhere.. the USPTO flags Karbonite as a similar trademark too. Indeed it should, since it is phonetically equivalent, and therefore the same. But they do not flag Carbonyte, which is also phonetically equivalent, and even has some registered trademarks in their database. As usual, the USPTO online search is one of the world’s worst for equivalency checks of trademarks. Be careful, or use a professional naming agency and a good trademark lawyer to be sure.
PS The close integration of the logo and tagline make for instantly clear messaging for Carbonite. Well done.
1 Comment to Carbonite will copy your PC all night
Egnyte is another company that will store, and backup your computer automatically. Really cool features. They have a free trial if you want to try it.
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September 14, 2009