Cache Creek is the perfect name for a casino
North of Sacramento in Northern California, there is a largish Indian Casino development called Cache Creek. What a perfect name for a casino! Not only does Cache mean a treasure haul, it also has great connotations for all the techno propeller heads in that part of the country.
More interestingly, it is simply named after the local creek! Talk about getting lucky…..If the Indians had named it after their own tribe, it would probably have some boring Rumsey Tribe name.
With such a strong English name for their casino, I applaud their usage of Yocha-De-He for their academy and golf course, even though they don’t enlighten anyone as to the real roots of this name. Doesn’t matter. After all, we all love Yosemite, and only have a vague idea of its Indian roots.
I am sure this combination of a strong English name coupled with a very unique Indian name will lead to a powerful branding position.
2 Comments to Cache Creek is the perfect name for a casino
Athol, you should also mention the obvious: “cash”
Accidentally come here , I am incomparable to enjoy myself when i appreciate your beautiful article from my deep heart!
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September 18, 2009