Name Awards

A paragon of names, except when they are all Paragons

At a function last week the speaker woke me up when he casually mentioned in passing “one of those Paragon companies”. I had worked with at least one Paragon Software company before, and vaguely remembered some name confusion.

Little did I know how much more complicated it had become. And how ironic -  since the dictionary defines Paragon as “a model of excellence.”

So today we have Paragon Software, Paragon Software Group, Paragon Software Solutions, and Paragon Photo Imaging. Turns out that none of these were the Paragon I remembered. That Paragon had obviously seen the light and changed their name to Overwatch.

Don’t you like a country where you can incorporate a business only at the state level, and not federal level, and your state doesn’t care what names exist in any other states, even if they are just across the river?

Now quick question for all you young brandmeisters and law students: Who owns the Paragon trademark on software? More importantly for all your sales and marketing execs: When someone refers a prospect to Paragon, who are they going to call?

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