Name Awards

The search for cool names - literally

Clients often ask me for a cool name. A valid request. Sounds logical at first glance, but then when you start to ponder things you may wonder what makes a name cool? And if it is cool for me, is it cool for you? And it is not very practical trying to run them by Paris Hilton or Miley Cirrus (this week’s queens of coolness) to see if it gets their Cool vote.

And then there are those that literally put cool in their names. Medicool is a very interesting one because they are selling assistance products for those of us with special medical equipment needs. Not normally a very cool subject matter - but why not try to jazz it up a little?

As for the Cool Reader folk, I think they are trying too hard. First time I saw the way they wrote the name of their E(lectronic) Reader, I thought they were using the “deleted expletive” symbol in the middle of their name.  Now I look closer it is probably meant to be a snowflake - hey what do us sunshine state folks know. We think snow is cold and not cool anyway. And if it is that cool, why just one snowflake that unbalances the name and not a matching pair?

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