Gliding on the name peace train with Roadslinger
Many companies want to change their names as their business plans evolve, but not many entertainers once their personal brand is firmly established. Cat Stevens sure was a catchy name. Yusuf Islam not so much! Even if the album title Roadslinger is in a classic traveling style.
Brave move, motivated by some serious issues, I must confess. But it probably wasn’t money as now it takes a lot of PR and promotion to get re-established, especially with such a name that perhaps limits your total exposure to all ethnicities.
For me, the music already sounds different when I hear Yusuf is singing instead of our old favorite Cat. The first rule of branding has been compromised: If it is not broken,don’t fix it.
No comments yet.
Leave a comment
Categories
Sponsor
|
Technology,
Telecom, Financial, Healthcare, Retail, Consumer, Real Estate, Industrial,
Scientific, etc. Company, Product or Service names. Name availability checks and taglines/slogans too. |
Archives
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
By the same author:
|
If
you are not a dummy, and want to learn what branding really is, then download
your own copy of Brighter Branding. This primer is geared for all who
studied other subjects in college |
