Gliding on the name peace train with Roadslinger
Many companies want to change their names as their business plans evolve, but not many entertainers once their personal brand is firmly established. Cat Stevens sure was a catchy name. Yusuf Islam not so much! Even if the album title Roadslinger is in a classic traveling style.
Brave move, motivated by some serious issues, I must confess. But it probably wasn’t money as now it takes a lot of PR and promotion to get re-established, especially with such a name that perhaps limits your total exposure to all ethnicities.
For me, the music already sounds different when I hear Yusuf is singing instead of our old favorite Cat. The first rule of branding has been compromised: If it is not broken,don’t fix it.
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