Gliding on the name peace train with Roadslinger
Many companies want to change their names as their business plans evolve, but not many entertainers once their personal brand is firmly established. Cat Stevens sure was a catchy name. Yusuf Islam not so much! Even if the album title Roadslinger is in a classic traveling style.
Brave move, motivated by some serious issues, I must confess. But it probably wasn’t money as now it takes a lot of PR and promotion to get re-established, especially with such a name that perhaps limits your total exposure to all ethnicities.
For me, the music already sounds different when I hear Yusuf is singing instead of our old favorite Cat. The first rule of branding has been compromised: If it is not broken,don’t fix it.
No comments yet.
Leave a comment
Blogroll
Categories
Tag Cloud
Follow me on Twitter:
Follow @namiac on Twitter
Sponsor
|
Technology,
Telecom, Financial, Healthcare, Retail, Consumer, Real Estate, Industrial,
Scientific, etc. Company, Product or Service names. Name availability checks and taglines/slogans too. |
By the same author:
|
If
you are not a dummy but never studied marketing in college, and want to learn what branding really is, then purchase or download
your own copy of Brighter Branding. This practical workbook is especially for the smaller company. |
Social Causes
 |
|
Safari & Wildlife Jewelry. Africa outlines. Silver knot bracelets, earrings, pendants. Handmade in Africa. www.safarigold.com |
Writing Resources
Affordable, professional copywriting and editing. +1-604-566-1064 |
European-based marketing communications. |
