The New 9 Frog Force over at Salesforce.com?

salesforce_frog Since I wrote a chapter in my Brighter Branding book on Having Fun With Your Brand, I love to see when big companies actually do so.

And I am especially impressed when SalesForce.com, that flag bearer for SaaS software and all things analytical about tracking sales and marketing, shows that they are human too. Nowadays this little Number 9 Frog shows up when I login to my account, but no where else that I can find on their site.

Now if only I could figure out what is going on? What is it all about? Help. I am stymied. Does your personal home page give it too after logging in?

On a separate note, this company continues to outgrow its name. A classic downside of naming your company after the first product rather than planning ahead. More so than that, look at the graphic here. Are they saying they are the cream of the crop for SFA, or just can’t make up their mind whether it is a CRM system or a SFA system, or their name is now Salesforcecrm ….. or a golfing promo for the 9th hole that is frog friendly?

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Friday, June 12th, 2009 Branding, Creative Resources, Education, Future Names, Great Names, International, Language Fun, Name Winners, Rotten Names, Trademarks

3 Comments to The New 9 Frog Force over at Salesforce.com?

Andy
June 12, 2009

The image represents Spring 09 release (that’s what the 9 means). The frog is a ’springy’ logo voted for by customers and interested parties on the ideas.salesforce.com website prior to release.

In fact, you’ll find it will soon change into a sailing boat and a 9 - indicating Summer 09 release.

Dave Stanley
June 13, 2009

The Frog is just a representation of the current software release. In fact, when you log in now, you should see a sailboat. This represents the Summer 09 release. The icon is seasonal depending on when the release is sent out.

BeckaS
June 13, 2009

That’s their version icon. He is the Spring09 guy, soon (if not already in most instances) to be replaced by the Summer09 sailboat. The part hat is the most fun about this is that Salesforce asks their users to to vote on the new icon with each release.

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