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Ballmer’s in the bing - or will it go ka-ching!

Oh here we go again. Microsoft got Dr. Lu to come up with a great new search engine to provide smarter results than the usual crowd of suspects. But did Dr. Lu use some Chinese meaning to come up with the lifeless name Bing?

You know you have a problem right out of the gate when the CEO has to explain the name is not a joke to his own employees. And Microsoft doesn’t even believe it is enough of a proper noun to capitalize the logo, so it looks like the ending of a word - like the last syllable of stabbing.

You know you have more of a problem when you look in the Urban Dictionary and discover that this no-meaning word actually is street slang for Jail!

Now how much traffic will BingBong get? Wish these were my dogs. Still, I hope Bing isn’t a dog and goes ka-ching for Microsoft. Perhaps they will put their search engine where we can find it this time - and promote it accordingly. Otherwise, it is Do not Pass Go. Go Directly to Jail time.

PS Bing Crosby wasn’t even the famous old singer’s real name. Just a nickname for Harry Lillis Crosby.

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