Brain Burning Brand Names Boost Business
Today I tip my hat to Michael Fortin of SitePro News, the definitive source for news on website management and search engine marketing, in my humble opinion. Not only did he come up with this brainy title, his list of top 5 naming characteristics is fairly on the mark for anyone needing a quick refresher. Unfortunately, in an attempt to have 5 characteristics all starting with an S, he ends up contradicting himself (as most of us often do sooner or later in naming meetings).
Notice that item (1) is Suggestiveness. However, to satisfy item (3) Size, he uses Yahoo as an example. What does Yahoo suggest? According to Webster’s Dictionary, a slightly drunken cowboy!
Here is a more complete article I previously wrote about the top 10 characteristics of a good name that professionals can agree on. It continues to be relevant in most instances.
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