33Across is a rather puzzling name
I came across this name recently in a Business Week article on the power of friends and measuring social marketing. Makes you wonder what happens if 33Across merges with 45Down. Perhaps they will solve the SocialDNA tree!
More interestingly, what is that little splodge after their name? A registered trademark sign? Not a TM sign as it is one symbol. Reason I ask is that they have applied for a registered trademark on their SocialDNA service name, but never on their own company name. At least not in the USA, even though their HQ is in New York and their TQ (corny as they use it) is in Silicon Valley.
My guess is their logo designer jumped the gun on this one. He probably had too many social trademark DNA genes jumping in his jeans. Regardless, a cute and interesting name style that really cuts through the noise.
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