Labou – my friends from the bayou
The movie Labou is being released on DVD today, much to the joy of active youngsters everywhere. But, parents, did you get the connection to the name in the title? Probably yes if you are from the south. Definitely yes if you are from Louisiana, and probably not otherwise.
My first thought was it was simply a coined character name like Babar or Baloo. Shows what I know. People from the Sacramento area (California) probably wondered why their favorite bakery La Bou was starring in a movie. (Not to be confused with its competitor La Boulangere another big chain named after literal French for The Bakery).
I think this simple example shows the power of having a geographically diverse creative team on any naming project. Those agencies with all their staff in NY or Miami or San Francisco would probably not have come up with such a cool name.
Meanwhile… forget ET phoning home. Go help Labou get out of the bayou and entertain the youngsters for days.
1 Comment to Labou – my friends from the bayou
Great post! I’m off to pick up my copy!;)
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May 19, 2009