Bankrupt because they are below water
The econmy and changing need for paper products is affecting many large paper suppliers. But it is no wonder AbitibiBowater has been struggling ever since their consolidated merger that was going to make them stronger! After all, with a name like that, you need more than a marketing miracle.
Why do companies think they are new and improved after a merger if they drag around the old name baggage? I hope you don’t have shares in this big Canadian company. And don’t tell me the domain abitibibowater.ca was taken! It is no worse than AbitibiConsolidated.com. Perhaps they just have wider business cards since they are in the paper and card business!
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May 31, 2009