What a tasty name! Toasted too.
While wandering around the web today, chasing a word that turned out to be someone’s family name, I accidentally ended up in various ancestry sites, and the one that gave me the most information is called MyCinnamonToast.com. Ouch.. they are making me hungry. And it is not breakfast time.
Like some old toast recipes, it comes with a disappointment though. They are still claiming the registered trademark on the name, but it has expired. Double Ouch! Very sad. Getting great names and registering trademarks is a lot of effort and marketing and legal time. Not renewing them is a trivial issue and small change from the piggy bank pays the toll. But not if you forget! They are only good initially for 6 years, but can be renewed many times over.
Let’s all take this as a call to check when our trademarks will expire. And who is the notice from the USPTO going to? At least think about it at breakfast once a year.
PS One of the great names in the early days of digital video editing was The Video Toaster from NewTek. Now they have gone all corporate and have common names like LightWave. Practical probably, but not nearly as much fun.
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