Name Awards

Aussie Rugby Association gets a day in the solar sun

The first thing that came to mind when I saw this name was definitely something Australian. And since it looked like it was coined from some abbreviations, my brain jumped to Rugby Association, since I know rugby is Football in Australia… with a super nationalistic passion, even though they also play other styles of football.

Of course, if it really was the Australian Football Association, they would have at least had their logo designer put some (if not all the letters) in capitals. It is a proper noun after all. And the rugby scrum would have been pushing more in one direction – as only failed scrums are spun around.

Now I read that this is another important solar technology company, and I do know how hard it is to name all these green and solar companies springing up everywhere. They pretend they got the name Aus from Lithuanian language (of course you knew this right!), as well as their Australian heritage, and Ra from the Egyptian sun god, but he is not as famous as the character in the kids’  Babbar books. Who would have guessed that a Lithuanian Australian Egyptian could design solar technology?

This might be all well and good for us linguists having fun, but I hope it also works well for their salesmen on the phone daily having to explain they are from Ausra (spelled A u s r a) every call. Do they tell the long story above or just say it is a science fiction locale or Startrek spaceship?

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