Packaging makes the name shine
While names and words are fun and a serious business surrounding trademarks, we are after all humans. And most of us are very visual, so it is nice for a change to visit some packaging awards and see what is coming down the line.
In this case, down the line from the North. See all the brand packaging awards from Canada.
I guess I should have realized the X games would become a big enough brand to have their own energy drink. For some of us older folks, doesn’t the packaging remind you of those old OXO tins?
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