Name Awards

Don’t judge a book by its cover.. only its title

When I was a young sales and marketing fellow, one of my favorite books was Swim With The Sharks Without Being Eaten Alive. Since then, Harvey Mackay has gone on to fame and fortune, while I am still soldiering on. More interestingly, his publisher thought this title was nonsense, but he ran some quick market research and it was the clear leader in the public’s mind. So the publisher capitulated. However, let us quickly add, that in most cases a title this long is a failure. This is simply the exception that proves the rule titles should be short and dynamic – like War and Peace for example.

Now most bigger publishers have many wordsmiths on staff – writers, editors and marketers – so coming up with unique titles that will sell is simply a brainstorming exercise for them. However, after addressing the San Diego Writers and Publishers Group recently, I realized my namers had been correct in pushing me recently to add naming of books to our agency’s offerings.

We love books ourselves, so we are making this a very low cost service aimed at the independent author or self publisher. You can’t trademark your book name, but we can help you develop and select an effective marketing name – even if it is a boring business statistics book.

To stand out on the shelf you may need a colorful cover, but to stand out online, in indexes, in articles and in the rest of the blogosphere you need a strong, appropriate title. I called my own branding book Brighter Branding. Perhaps we can do even better for you. Please see our Book Title Naming Service on the Brighter Naming website.

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