Name Awards

Company and Product Naming, Business Brands and Trademarks: Good Domain Names, Education, Fun, Recognition

Gatorade aids the alligators if taken literally

gatoradeglogo

Yesterday a sports colleague told me how Gatorade almost did him in when he was using it to quench a big thirst while on a fishing trip, not knowing at the time that he was diabetic! Yes, Gatorade has a lot of sugar… though not as much as a can of coke or some of those cups of flavored yogurt.

More interestingly, from a naming point of view, is how strong this name is even for people who still think they want a name at the beginning of the alphabet. Yes, G is a great consonant to use for good names, as everyone will attest to with Google. It is not only hard, it is heavy without being stodgy. And for all the analytical types out there, would you have ever selected a name Gatorade after carefully checking the spelling and implied meaning?

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