Name Awards

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How can I trust McAfee? I already gave up on Norton!

Like many others, I couldn’t wait for my free trial period on the new computer being protected by Norton Utilities from Symantec to end. What a rude and insulting company to do business with…. not least of which is they remind you ever day for the last 30 days and beyond.. and there is no way to cancel or suppress or change the message. I even checked with tech support.. who took more than 15 minutes to confirm they close button never works.

A brand is a promise of an experience. And the most important item in building that experience is trust. If they don’t trust us, how do they expect us to trust them? Especially when it comes to protecting our PC’s – and livelihood!

So I thought I would give McAfee a try. Heard great things about them. Knew they were one of the big boys. Hadn’t used them in years because they were lost under the dirty cloud of the shannigans at Network Solutions. Imagine my surprise when I selected Paypal from the payment menu, and it flips me into a screen asking for my credit card? Did I press the wrong button? Try it again. Same results. Double check payment screen. Yes, it has Paypal as an icon and a drop down menu item. Sure don’t want to give out a credit card number on an unprotected PC.  So I call tech support. Who casually tells me they don’t take Paypal..despite what it says on their payment screen!

Paypal are you listening?  McAfee is abusing your service. It isn’t rocket science to delete a payment scheme from a checkout program. If I can’t trust them with my payment information, how can I trust them with my data… and livelihood.   Another brand promise that is seriously compromised….. which means the name is tarnished. I should have used someone else.

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Tuesday, March 3rd, 2009 Branding, Rotten Names, Trademarks

1 Comment to How can I trust McAfee? I already gave up on Norton!

Kyra
April 22, 2009

I like using AVG. So far so good. They have a free version you can use for home use. They also have upgrades for biz use! So far so good……I laughed when you reiterated how could you trust them with your data and your livelihood. Too true, too true!

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