A strong name alone is not enough. Garmin out muscles Trimble.
For many years, Trimble Navigation believed that all the other GPS startups would not assail their strong initial lead in the industry, because, after all, they had the powerful name Trimble. And they were right in one regard. Trimble is a great name for a company completely involved in navigation equipment.
The problem of being the leader, of course, is that everyone is shooting for you. And it is easy to get complacent when you have held off assaults from many of the Japanese giants. But sometimes there is still another startup out there that is smarter, hungrier or more agile. I think this was the case with Garmin’s meteoric rise to success. It surely wasn’t the power of their brand name, since no one had heard of them anyway. Besides which, what does Garmin mean and where did it come from?
I hear people talking affectionately of their little Garmin as a favorite adult toy. Almost like their little pet. Not for one moment do they stop to realize that Garmin International was founded by Gary Burrell and Min Kao, and the name is from their two first names! It used to mean nothing. Now it is the brand shorthand for a whole category of GPS devices in high volume usage around the world.
1 Comment to A strong name alone is not enough. Garmin out muscles Trimble.
Garmin build toy GPS products, Trimble builds GPS high end products for the Constrcution, Agricultural, Mining and GIS industries.
You are comparing apples and oranges.
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February 27, 2009