Name Awards

The new shape of solar. The new shape of naming.

The quarterly venture capital survey came out this past weekend, and at first I thought we had finally seen the end of strange Web 2.0 names, but then I found Booyah and Fitbit and Chegg on the list. So the trend continues.

But more interestingly for us, the company that raised the most money (by far) in the quarter, was Solyndra. Over $200million. Wow. Well, they are changing the shape of solar “panels” and it must be working.

Yesterday a prospect told me how many naming agencies hung up the phone on her because she was a small startup business. Imagine how dumb we would have been if I had hung up the phone on a solar startup that didn’t even have offices yet. Yes, today that company is called Solyndra and they are proving there is plenty of money out there for companies with great new technology. And I hope they are in some small way showing you can still name your solar startup without having the word solar specifically in your name – and without a big initial branding budget.

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