Name Awards

Company and Product Naming, Business Brands and Trademarks: Good Domain Names, Education, Fun, Recognition

Adobe Complicated Systems 4

Product group namesAfter coffee with a friend the other day, I realized it wasn’t just me. Many other professionals, but not graphics design professionals, are overwhelmed by Adobe’s CS offerings. Now on version 4, there are 6 boxes to choose from…. and that is just the start. Unless you make your living as a design professional, these are probably way out of your price league. And they are also way more complex than the standard tools needed to be a happy web designer.

So that is why we think CS stands for Complicated Systems. Don’t touch it is our advice unless you really need those tools. Starting out making websites or doing photo editing? Or even just a serious amateur or part-time professional? Then get an older version of Dreamweaver… I still run version 3 on some of the websites I maintain. And forget the new Photoshop. For most of you the free Paint.net program will let you edit all those digital camera pictures to your heart’s content.

Adobe software used to be for all of us. Now they are obviously only chasing the high-end designers. One day they will realize there are a lot more commoners than royalty, but by then it will be too late. In the meantime, they usually do a great job on their product names and naming heirarchy… just not on the packages.

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Wednesday, February 4th, 2009 Branding, Education, Language Fun, Rotten Names

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