D and B feeds on Purisma
Sometimes when you get too clever at naming products, unexpected side effects crop up, especially for people with a different point of view. For a brief moment I thought the venerable Dun and Bradstreet had entered the cat food business. Notice what part of the logo they even emphasize!
So next time you play around with big words like Pure and Information Systems and Management, be careful of the resulting new name generations. Almost needs a warning: Do not try this at home. Unexpected side-effects may result.
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