Taiwan is at least trying to promote brands now
Taiwan as a whole has a joint marketing organization to promote their major brands. It is a little sad that they have to pay to advertise their top 20 brands, but if that is what it takes.. at least they now recognize the power therein. My old Taiwanese boss once told me that at home they are so busy competing with the guy down the street they don’t have time to think about global marketing and branding.
Of course, they all got a big wake up call when their major OEM’s (and their carefully preserverd brands) took their business off to other lands with even cheaper labor.
Anyway.. today an award to Taiwan.. and their top 3 brands are: 
TrendMicro, Asus and Acer. See Business Week Oct 13 for more details or visit http://brandingtaiwan.org.
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