Name Awards

Company and Product Naming, Business Brands and Trademarks: Good Domain Names, Education, Fun, Recognition

Google calls it Chrome.. because it isn’t!

Names come about in many mysterious and wonderful ways, including accidents that work out. Such is the story apparently behind the new Chrome browser from Google. The engineering team was working hard to minimize the amount of chrome (as the trim on software windows is called). In fact they were obsessed by minimizing it and not having any at all insofar as possible.

Of course, during this process, they kept using and hearing the word chrome – and it is one of those English words that has such a good strong feeling about it. Eventually they had no better name and (at least for now) decided to call the product Google Chrome itself. So nice to own a key brand and word like Google – you can put anything after it. Even the word chrome that is featured as is in a number of software trademarks! Not to mention 500 or more other US trademark filings.

So please, help keep Google out of court. Only call it Google Chrome and don’t refer to Chrome as system software unless it comes from Via Technologies.

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Friday, October 3rd, 2008 Branding, Future Names, Name Origins, Name Winners

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