Name Awards

New Company and Product Naming, Business Brands and Trademarks: Good Domain Names, Education, Fun, Recognition

Google calls it Chrome.. because it isn’t!

Names come about in many mysterious and wonderful ways, including accidents that work out. Such is the story apparently behind the new Chrome browser from Google. The engineering team was working hard to minimize the amount of chrome (as the trim on software windows is called). In fact they were obsessed by minimizing it and not having any at all insofar as possible.

Of course, during this process, they kept using and hearing the word chrome – and it is one of those English words that has such a good strong feeling about it. Eventually they had no better name and (at least for now) decided to call the product Google Chrome itself. So nice to own a key brand and word like Google – you can put anything after it. Even the word chrome that is featured as is in a number of software trademarks! Not to mention 500 or more other US trademark filings.

So please, help keep Google out of court. Only call it Google Chrome and don’t refer to Chrome as system software unless it comes from Via Technologies.

Friday, October 3rd, 2008 Branding, Future Names, Name Origins, Name Winners

No comments yet.

Leave a comment

 

Follow me on Twitter:


Follow @namiac on Twitter

Sponsor


Need a smart, strong name?
That you can register and trademark worldwide?


company product names
www.BrighterNaming.com
The Power of ®

Technology, Telecom, Financial, Healthcare, Retail, Consumer, Real Estate, Industrial, Scientific, etc.

Company, Product or Service names. Name availability checks and taglines/slogans too.
+1-650-960-0411

By the same author:

If you are not a dummy but never studied marketing in college, and want to learn what branding really is, then purchase or download your own copy of Brighter Branding. This practical workbook is especially for the smaller company.
See www.brighterbranding.com

book on branding www.fodenpress.com

Social Causes

Safari & Wildlife Jewelry. Africa outlines. Silver knot bracelets, earrings, pendants. Handmade in Africa. www.safarigold.com

Writing Resources

Great copywriter

Affordable, professional copywriting and editing.
Blogging, newsletters and web copy - including site creation.
Business and Professional. Consumer, Children, Family and Entertainment Specialties.
Full social media marketing. Canada and USA
.

www.BrighterScribe.com

+1-604-566-1064

Brighter Spain Marketing Communications

European-based marketing communications.
Writing, advertising, PR, blogs, copywriting and editing.
Business, healthcare, expats, travel and consumer
Full social media marketing. Spain, UK and beyond.

www.BrighterSpain.com