08.16.08
Oakley wins the gold
If you were starting a company to make sunglasses, you would probably want to name it Ray-ban or something. But how would that fit when you tried to extend the product line into a complete portfolio of lifestyle offerings?
Why not just name it after your favorite English Setter pet and call it Oakley instead? Then execute well and you too could sell out for some $2 billion plus! For all the gold medals being won by athletes from many nations wearing their Oakley’s, we nominate this previous dog of a name (pun intended) for a giant big name award.
