08.12.08
Cute and cool new search engine
By now you have probably all heard about, and tried, the new search engine called Cuil. We offer them up a big name award for picking such an interesting and cute little name. More importantly, for all those big company execs who say they don’t have branding money for a coined name, how quickly did this name spread. Some basic good PR and voila!
Do you notice how much easier it is to remember and to pass along by word of mouth or mouse because it is slightly unusual and different? Unlike common dictionary words that come with so much preconceived baggage and then people can’t remember them or don’t have that mental brain velcro hook.
