Archive for August, 2008
Oakley wins the gold
If you were starting a company to make sunglasses, you would probably want to name it Ray-ban or something. But how would that fit when you tried to extend the product line into a complete portfolio of lifestyle offerings?
Why not just name it after your favorite English Setter pet and call it Oakley instead? Then execute well and you too could sell out for some $2 billion plus! For all the gold medals being won by athletes from many nations wearing their Oakley’s, we nominate this previous dog of a name (pun intended) for a giant big name award.
Cute and cool new search engine
By now you have probably all heard about, and tried, the new search engine called Cuil. We offer them up a big name award for picking such an interesting and cute little name. More importantly, for all those big company execs who say they don’t have branding money for a coined name, how quickly did this name spread. Some basic good PR and voila!
Do you notice how much easier it is to remember and to pass along by word of mouth or mouse because it is slightly unusual and different? Unlike common dictionary words that come with so much preconceived baggage and then people can’t remember them or don’t have that mental brain velcro hook.
Blogroll
Categories
Tag Cloud
Follow me on Twitter:
Follow @namiac on Twitter
Sponsor
|
Technology,
Telecom, Financial, Healthcare, Retail, Consumer, Real Estate, Industrial,
Scientific, etc. Company, Product or Service names. Name availability checks and taglines/slogans too. |
By the same author:
|
If
you are not a dummy but never studied marketing in college, and want to learn what branding really is, then purchase or download
your own copy of Brighter Branding. This practical workbook is especially for the smaller company. |
Social Causes
 |
|
Safari & Wildlife Jewelry. Africa outlines. Silver knot bracelets, earrings, pendants. Handmade in Africa. www.safarigold.com |
Writing Resources
Affordable, professional copywriting and editing. +1-604-566-1064 |
European-based marketing communications. |
