Archive for August, 2008
Oakley wins the gold
If you were starting a company to make sunglasses, you would probably want to name it Ray-ban or something. But how would that fit when you tried to extend the product line into a complete portfolio of lifestyle offerings?
Why not just name it after your favorite English Setter pet and call it Oakley instead? Then execute well and you too could sell out for some $2 billion plus! For all the gold medals being won by athletes from many nations wearing their Oakley’s, we nominate this previous dog of a name (pun intended) for a giant big name award.
Cute and cool new search engine
By now you have probably all heard about, and tried, the new search engine called Cuil. We offer them up a big name award for picking such an interesting and cute little name. More importantly, for all those big company execs who say they don’t have branding money for a coined name, how quickly did this name spread. Some basic good PR and voila!
Do you notice how much easier it is to remember and to pass along by word of mouth or mouse because it is slightly unusual and different? Unlike common dictionary words that come with so much preconceived baggage and then people can’t remember them or don’t have that mental brain velcro hook.
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