07.27.08
Oh how we loved you Kinko’s
Before the signs finally change, just like the original founder, let’s all shed a tear for the passing of a great name. When everyone else was Main Street Copy, or Quick Copy, or Data Copy, or University Copy, or Business Copies, there emerge Kinko’s. It will forever be a great name that cut through the noise despite the fact they did not have big 
branding dollars. At least not until they sold out to Fedex for $1.3billion or so.
Now Fedex is going to only use their own megabrand going forward. We understand. And I hope many have learned from how powerful an abstract name can be, especially when it has a good sound. We have previously honored the name with a big award - today we reiterate that fact.
