06.14.08
Is the Tiguan from Tijuana? or Tiguano? or Tiger Juan?
After their disaster with the name Phaeton, you would think VW had learned more than to just go out to a German Auto magazine for a new name. Even though the name was supposedly submitted by a reader - and they now say it is from Tiger and Iguana. With Latin America as a key market (as well as a number of factory sites) for them, you would have thought they would pay more heed to the Latino connotations.
Oh well, I am sure the trademark lawyers like it, and with their branding dollars they can do what they like. After all, they have had Rabbits and Foxes and Beetles, why not an Iguana from Tijuana?
PS Since Tig is a friendly nickname for the diminutive of Tiger, this name may actually fit a little better than at first glance.
